From Scarlett O’Hara to Solange Knowles, Florida Water has been mystifying and delighting generations since 1808. Florida Water was introduced in New York City and sold in corner pharmacies as an everyday staple. The original formula and label—inspired by the enchanting properties of the famed Fountain of Youth—has remained unchanged for over 200 years. In addition to its clean and refreshing fragrance, Florida Water has been used over the years to tone the skin, freshen the air, calm the nerves, relieve headaches, reduce fevers, prevent infection, and soothe an itching scalp. In the book Gone with the Wind, Scarlett O’Hara was told by her mother that Florida Water was one of the only things “a lady may accept from a gentleman”. And as recently as 2018, Solange Knowles carried a bottle of Florida Water on the Met Gala’s red carpet. Talk about a spiritual fashion statement.